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Enjoying being a part of your success

Founded by Brian Clifton (former Head of Web Analytics at Google for Europe Middle East & Africa), our core tools are around Google Analytics, Urchin Software and Google Website Optimiser. However, with more than 12 years experience of optimising websites, we have learned that the tool itself isn't
the key to success
- it's the know-how and the insight from the data that makes the difference. In addition, we often integrate data from different sources to provide a more complete picture of the user experience.

Omega Digital Media are an official Authorised Analytics partner for Google - one of only a handful in Europe. With offices in London and Stockholm we work with global clients such Alliance & Liecester Bank, EMI Music, Stena Line, DirectGov, Unicef and Tetrapak, to name a few (see a fuller client portfolio).

And we wrote the book...

The founder of Omega Digital Media, Brian Clifton published the only book with 5 star reviews on Amazon on the subject of Google Analytics in 2008. Advanced Web metrics with Google Analytics, is aimed at implementers and end-users, taking the reader from novice to "power user".

Brian has his own blog where he discusses the chapters in detail and web metrics in general: Measuring Success