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Metrics understanding - Google Analytics workshops


As authorised Google Partners we provide high caliber analytics training for agencies and clients. Workshops run for a full day and are non-techical, aimed at report-users. That is for marketers, content creators, PR and communication teams. There are two options to chose from:

  • 1. Bespoke One-to-One training for small groups (usually 6-10) within your organsation
  • 2. Classroom style workshops where you attend with other companies

1. Bespoke One-to-One training is aimed at enterprises who need a dedicated look at their data and have training presented around it. The workshop is held at your premises at a date to suit you (allow 4 weeks notice). You have Brian Clifton, author Advanced Web Metrics with Google Analytics, for the day. Therefore consider this as "consultative training" that can be a part of your wider metrics strategy/implementation.

2. Classroom style workshops have a lower cost of entry and are therefore aimed at smaller enterprises who need 1-2 people trained in using Google Analytics. Workshops are conducted quarterly in London and Stockholm along-side the industry's leading conference series - SMX and eMetrics. Typical attendence is 20 people from a diverse range of industries. For pricing and registration* of the next course, visit eMetrics London (20th May 2009) or eMetrics Stockholm (14th Oct 2009).

*Note: Please contact us directly for a 15% discount off the workshop and the eMetrics Summit price. You do not need to attend the eMetrics conference if you only wish to attend the training workshop.

Which training session should I choose?

Both workshops cover approximately the same syllabus - that is, Google Analytics for report end-users with the emphasis on digital marketing. The bespoke one-to-one training is suited for enterprise clients that have a team (or teams) of people that need to be brought up to speed on metrics understanding and is specific to their current implementation. The classroom style workshop is more generalist using a sample data set and is more cost efficient when only 1-2 people require training.

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